Aviano Titling Initial Characters

Labels: Process

Labels: Process

Labels: Inspiration
Labels: Reviews
On not developing a unique style: “If people know what you do, they have power over you.”
On style: “I fear arriving at a level of competence (in a specific style) and then being doomed to repeat it forever.”
On intuition: “Our intuition is smarter than our intellect.”
On drawing: “(exercising your drawing skills once a week is) much better than going to the gym.”
On words: “Words are images.”
On art: “fine art is art that has had the impurities removed.” “fine art is art that is created purely with the intent of producing a spiritual effect on the viewer.”
On learning: “(The greatest achievement of my life) has been being able to wake up learn something new each day.”
Labels: Inspiration

Labels: Process
Labels: Inspiration
This one will be slightly wider than most sans serif faces, but not too much. The endings will be rounded, a recent design trend that has been catching on. I noticed t-mobile has started using VAG rounded here in the states and that got the wheels turning. GE commissioned their own face, using VAG rounded as the base. What is unique about Chennai, as it is tentatively titled, is by using the OpenType stylistic alternates you can change how the face looks. I have always incorporated stylistic alternates in my typefaces, but they work especially well for this typeface. You can see an example above. For example, you could use the more simplified version for headings, but the alternate for text. To be honest, I haven’t decided which version will be dominant.
Labels: Process

Forget squeezing millions from a few megahits at the top of the charts. The future of entertainment is in the millions of niche markets at the shallow end of the bitstream.
I recently stumbled across a business/statistics term I hadn’t heard of before; the long tail. It was just recently coined by Chris Anderson in 2004. On the supply curve, it is the products that are out of range of the sweet spot or the most popular products. In the future to survive, businesses will have to offer more choices to their customers and become specialized, essentially flattening the demand curve. The internet has allowed the chance for more specialized products to be distributed at affordable prices. In a bookstore you only have so much space for your product; Amazon has unlimited space. In the type design world, smaller foundries are essential to this process, offering more and more choices and specialization. Don’t let anyone tell you we have enough fonts.
Wired article
Wikipedia article
Labels: Inspiration, Small Business
The central committee, in their wisdom, decided that birds were a must, roofs were optional.
Vladimir, enough paint. Lets just stand these two concrete slabs on end and call it a day.
Is it an overpass or some sort of Soviet skate park? In all fairness, I actually like this one.
Doubles as a kiln.

Nice composition. Not sure how the guy riding the bike really works with the geometric thing they have going on here, but hey. Maybe the artist just really liked those old-timey bikes.
Labels: Inspiration

Labels: Inspiration

Labels: Process
Insigne is pleased to announce that Lorelei is now available for purchase. Lorelei is an exuberant and bouncy script. The ink seems to be slathered onto the surface in a casual and spontaneous manner, making for a flowing and feminine script that is perfect for invitations or greeting cards. The script also contains a large number of OpenType alternates and ligatures to extend the impulsive nature of the lettering. Lorelei is named for a young German maiden that supposedly threw herself into the Rhine. For more information and purchase options, please visit insigne.
I must admit that color usage is a bit of a weakness for me. So says my graduate review, although that may have had more to do with the Epson printer I was using. I also was using generic Ebay cartridges, which was pretty brain dead. The prices Epson charged for ink were horrendous. I recall a photography student telling me that one of his professors did the math and came out that that Epson ink is literally more expensive than liquid gold; one reason I am a proud owner of a Canon i9900.
Now days when it comes to picking out a color palette, I immediately head for the Pantone color recommendations. You can download the latest at Fashion Trendsetter. They also have palettes from other sources, but I feel the Pantone ones are best.
Now I see there is a new tool online from Adobe. It’s entirely free, it’s flash based, and helps you develop color palettes quickly. It also allows you to share them with the community in real time. It’s called Kuler, and it’s my new one stop shop for color palettes. Check it out. Another great resource is ColourLovers, but their palettes are bit to avant-guard for me.
And if I lived in the UK I could color the cool way. Most of this colourful stuff comes via TypeForYou. Also, you may have noticed, I have implemented Snap previews for hyperlinks. Enjoy!
Labels: Useful Stuff
It amazes me that designers, people who sell their intellectual property to make a living, would jump all over a company that wants to protect its business by protecting its product. Maybe Letterhead’s method isn’t foolproof (from the designer standpoint, it sounds like it has some major issues), but I commend them for taking the first step. The real solution here is that Adobe/Microsoft/Apple need to get together and extend the OpenType scheme to have some sort of native DRM so that designers can protect their work from criminals that justify stealing with “I didn’t decrease their sales, so its ok.” and other pathetic excuses for their inherent lack of morals. It’s saddening to see this in the creative community.
As a constituent and creator of digital content, I urge you to CONFIRM the perform act. Those that oppose this bill are essentially asking Congress to put a stamp of approval on their illegal activities. America needs its creatives and entrepreneurs now more than ever. Rejecting this bill would cripple the creation of digital content of all kinds and cause innovation to be stifled. I find it shameful that some persons have created a website to convince Congress not to confirm this bill. Please send a strong message that stealing for content creators of all kinds is illegal and immoral.
Labels: Small Business



Labels: Articles
As you can see, things are coming along with the "Informal Script Font." I will name it this evening.Labels: Process
The next release from insigne will be an informal script font. For those just now tuning in, insigne releases at least one script font a month. The market demands it, so we must comply. Actually, it's amazing what you can learn from a script; the variations on the letterforms can sometimes work in unusual settings. "Upright Italics" are all the rage now days, and unique letterforms can actually enhance legibility. I think I will write an extended feature on the "upright Italics" in coming days, so stay tuned.Labels: Process

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