New Italy Identity

Apparently, Italy has recently revamped their identity. Let me sum it up: Its awful.

I lived in Italy for a short time. This identity doesn't say Italy to me at all. Its a disjointed amalgamation that puts together and waters down way to many ideas.

Italy certainly could do better and deserves better. One thing I remember about the World Cup is that the typeface on the Italian jerseys was not only cool, no doubt custom designed, but also said "Italy" just through those simple forms. And, it did it in a way that made Italy seem very interesting and modern .

More identity shredding here.

Superbowl Ads Follow-up

All the ads are available here, courtesy of YouTube.

Highlights
Live the Flavor. Great concept and execution. Kudos to 5 Point Productions, a small video editing company that competed for and won the right to have their commercial air.
CareerBuilder Ads.

Good
Fedex Moon Office
Sierra Mist Beard Comb-over
Coke Videogame


Hideous
Chevy HHR. Choose this one without knowing its history, and no alma mater bias, seriously. This was the "college ad." Some SCAD students were in the running, but they lost. I'm sure theirs was better.

Love this...

I have seen a few examples of these, (one poster commented that this method is becoming overused) but I have never seen one in real life here in the USA. Every example I have seen so far has been European judging from the plates and truck types. Someone here in the states should change that...

Original Post on I believe in adv